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Station Profile

garth brooks no3dFormat & Call Letters

Country -  WCOY FM

Format Description

Coyote Country 99.5 WCOY is the Tri-States most powerful country station. 100,000 watts of pure country and the best on-air personalities.

WCOY Coyote Country plays the biggest Country music artists in America today.

WCOY Coyote Country targets Affluent Adults 35 to 44, Females 45 to 54 and Males 45 to 54.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

We play the Icon's of Country Music! WCOY Coyote Country listeners tune in to hear the biggest Country artists today.


Core Artists: Rascal Flatts, Alan Jackson, George Strait, Toby Keith, Kenny Chesney, Brad Paisley, Carrie Underwood and Taylor Swift.

Secondary Artists: Keith Urban, Reba McEntire, Brooks & Dunn, Garth Brooks, Billy Currington, Big & Rich, Gretchen Wilson, Rodney Atkins.

Legends:  Johnny Cash, Willie Nelson, Waylon Jennings, George Jones and much more.

The WCOY Coyote Country Country music format is quickly becoming a very popular at work choice for listeners. We play the country music you love each day.

WCOY Coyote Country covers The “Tri-State Area” which is Quincy Illinois, Hannibal Missouri, and Keokuk Iowa, including the following counties:

Illinois: Adams, Brown, Cass, Hancock McDonough, Morgan, Pike, Schuyler, and Scott.
Missouri: Marion, Clark, Lewis, Monroe, Ralls, Scotland and Shelby.
Iowa: Lee, Henry, VanBuren, Des Moines, Davis and Jefferson.

WCOY Coyote Country allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.


Coyote Mornings With Tony Weekdays On WCOY

tony4 Questions with Tony

1. What’s your favorite memory tied to a country song? As a kid, I used to be “enlisted” by my family to sing Little Bitty or Achey Breaky Heart. If I was good at it, I could usually even make a bit of cash ;)

2. Who’s your favorite old-school country artist or group? Alabama…no question

3. What sport are you the best at, and have you played competitively? I’m terrible at most sports, but I’m actual decently alright at Racquetball and was the intramural champion in college. I’m always up for a game!

4. Do you have any hidden talents? Hmm…I can whistle with my mouth open?

Coyote Mornings with Tony is a great way to start your day weekdays 6 AM to 9 AM on WCOY.

Demographic Profile

WCOY Coyote Country has wide demographic appeal with consumers who have purchasing power!

iStock 000006691673 ExtraSmallAge Composition: WCOY Coyote Country targets Affluent Adults 35 to 54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 year old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: Country listeners in America have approximately a 50/50 split between males and female.

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Household Income: WCOY Coyote Country listeners have high earning power.

- Over 25% of Country listeners in America have an income over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
- Almost 30% of Country listeners in Americahave an income of $25,000 - $49,999.

Occupation: WCOY Coyote Country listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Education: WCOY Coyote Country listeners are well educated.

-  Over 16 % Completed College or more.
-  Almost 35% Have completed some college.
-  Almost 40% Completed high school.

Market your business to thousand of potential new customers each week with WCOY Coyote Country.

Lifestyle Profile

WCOY Coyote Country listeners are in their prime earning and spending years.

WCOY Coyote Country targets home owners. A huge category with these consumers is home improvement.

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Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The WCOY Coyote Country is targeted to reach active consumers in their prime spending years.

WCOY Coyote Country Listeners Have Purchasing Power


WCOY Coyote Country targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.

- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

WCOY Coyote Country Targets The Most Powerful Demographic Force In American Historygolf 4

Investments: WCOY Coyote Country targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: WCOY Coyote Country attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

WCOY Coyote Country is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

WCOY Coyote Country Coverage Map

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