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Station Profile

Format & Call Letters

Talk Radio-  WTAD AM 930

Format Description

WTAD AM 930 is Quincy’s News/Talk Station.

WTAD AM 930 - delivers intelligent talk from the nations’ talk leaders, providing clear and well-thought out positions on issues being discussed across the country.Intelligent talk and no rhetoric.

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More Adults Listen To News Talk Radio 6am-7pm Than Any Other Radio Format!

WTAD AM 930 is targeted to reach Affluent Adults 35 to 64 and Adults 25 to 54 with high earning power in their prime spending years.

- The News Talk Format is the No.1 format in weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened to format in the 25-64 demo.

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Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must buy for advertisers wanting to increase business.

Top Reasons for Listening: Dependable for over 92 years ·  News, sports, weather, and Ag business · University of Illinois football and basketball · Quincy Notre Dame football and Basketball · NFL Playoffs & Super Bowl · NCAA Basketball Tournament

Programs:  The Morning Show · Mary Griffith Show · Rush Limbaugh · The Laura Ingraham Show · The Mark Levin Show · Jim Bohannon Show  · Coast to Coast AM · The McDonalds Saturday Morning Ticket · The Buyer’s Market ·Fox News Sunday · Bill Cunningham · First News w/Gordon Deal

Highlights:  Fox News and Westwood One Sports · Strong local news team · NAFB Farm Broadcasting · 16 Ag market updates & features each weekday · Area’s only full-time Farm Director · Strong community involvement. 

WTAD serves The “Tri-State Area” which includes Quincy Illinois, Hannibal Missouri, and Keokuk Iowa, including the following counties:

Illinois: Adams, Brown, Cass, Hancock, McDonough, Morgan, Pike, Schuyler, and Scott.
Missouri: Marion, Clark, Lewis, Monroe, Ralls, Scotland, and Shelby.
Iowa: Lee, Henry, VanBuren, Des Moines, Davis, and Jefferson.

WTAD AM 930 talk format is a very effective way to reach new customers with a high disposable income.

Demographic Profile

WTAD AM 930 targets listeners in their prime spending years.

couple shopping no3dAge Profile: WTAD AM 930 targets the affluent 35 to 64 demographic.

- Adults 18-34: 15%
- Adults 35-54: 35%
- Adults 55-64: 25%
- Adults 65+ : 25%

Gender Profile: Approximately 70% of WTAD AM 930's listeners are males, 30% are females. 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of WTAD AM 930's  listeners are married or engaged.

Occupation Profile: WTAD AM 930 targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

educationEducation Profile: The News/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- 56% Completed College or more.
- 18% Have completed some college.
- 22% Completed high school.
- 74% of WTAD AM 930's listeners have attended college.

couple fitnessActivities: WTAD AM 930 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. WTAD AM 930 listeners enjoy going out to music concerts, sporting events, bars and restaurants.

WTAD AM 930 listeners are a demographically appealing group that includes high income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with WTAD AM 930.

Household Income

WTAD AM 930 Listeners Have Spending Power!

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High Disposable Income: Approximately 65% of WTAD AM 930 listeners have a household income between $50,000 to $75,000+

The News/Talk format targets listeners with high earning power in America.

- Over 40% of news/talk listeners across America have an income over $75,000.
- Over 24% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 23% of news/talk listeners across America have an income  of $25,000 - $49,999.

WTAD AM 930 News/Talk is one of the most powerful performing formats for advertisers today!


Consumer Spending And Investment Profile

WTAD AM 930's News/Talk/Sports Radio format attracts consumers that spend heavily in the following categories in the past year.

Many of WTAD AM 930's listeners:

couple shopping 11- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

Investments: WTAD AM 930 targets listeners who have high incomes, are home owners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

WTAD AM 930 targets listeners with retail purchasing power.


WTAD AM 930 listeners in the past year:

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- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, and HDTV's.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed  going out to fine restaurants often every month. Over 80% went out in the past month.  

WTAD AM 930 listeners are in their prime income and spending years.


WTAD AM 930 Listeners Have Spending Power!

WTAD AM 930 targets home owners. A huge category with these consumers is home improvement and home decorating.

construction 14Home Spending: WTAD AM 930 listeners spend heavily in these areas.

- Interior painting/wall paper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

WTAD AM 930 News/Talk/Sports Radio targets listeners with large retail purchasing power.


WTAD AM 930 Is Built For Advertisers

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Talk is radio' s most-listened-to format, capturing a 16.9% share of radio listening among all listeners, age 12 and older.

Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

Talk radio is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

onair 11Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

WTAD AM 930 is  unique from other radio formats. Due to the nature of this format, people listen to WTAD AM 930 differently.

WTAD AM 930 is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

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WTAD AM 930 listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on WTAD AM 930.

WTAD AM 930 is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making WTAD AM 930 a great investment to help you get more customers.

The WTAD AM 930 News Talk format is one of the strongest radio formats in USA today!


The WTAD AM 930 Line-up Monday To Friday

WTAD AM 930 features some of the most highly rated talk programming in America.

onair 14This Morning With Gordon Deal
America In The Morning
RFD Illinois
The Morning Show with Mary & Steve
The Mary Griffith Show
News Round Table
This Morning With Gordon Deal
Rush Limbaugh Show
Laura Ingraham Show
The Mark Levin Show
The Jim Bohannon Show
Coast To Coast AM With George Noory

The WTAD AM 930 sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.


WTAD AM 930's Coverage Map

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